Meet Jade Gulliver, the Founding Director of MumBods! Jade’s journey began during a challenging chapter of her life, where she balanced motherhood with a desire for personal fulfilment. Faced with the realities of caring for an 8-month-old and navigating complex family dynamics, she found solace in one simple act: getting dressed each day.

In those tough moments, Jade turned to Google, searching for “nice dresses to disguise my c-section shelf” or “thigh chafe friendly dresses”. Frustrated by the lack of options for mothers like herself, she recognised a significant gap in the market. This sparked her vision to create a brand dedicated to providing stylish, practical and comfortable clothing solutions for busy mums.

Jade imagined a collection that not only fit well but also boosted confidence, whether for a casual day at home or a night out. She firmly believes that looking good helps us feel good, igniting a positive cycle of self-care and empowerment.
But MumBods is more than just a clothing line; it’s a vibrant community.

Jade understands the importance of friendship and support and advocacy for our community of mums worldwide, especially during challenging times. She is passionate about uplifting fellow mothers, offering stylish apparel alongside resources that foster confidence, bring awareness or give helpful, non judgemental advice. After all, every mother deserves a little extra love and encouragement.

Inspired by her husband’s carefree embrace of his DadBod, Jade realised that mums, too, deserve the freedom to feel great in their own skin both mentally and physically. Thus, MumBods was born—a movement to uplift, empower, and celebrate every mum.
Join us on this pathway towards looking fabulous while fostering friendships and building a community where all mothers feel valued and supported.

At MumBods, we’re here to help you love yourself, one outfit at a time!